Dashboard
SparkFlow / NovaNest
📅 Mar 1 — Mar 17, 2025
AI Engine Active
🔔

Good morning, Aisha 👋

Here's how NovaNest is performing. AI ran 14 optimisations overnight.

Total Revenue
💰
$24,810
↑ 18.4%vs last month
Ad Spend
📤
$3,840
↑ 5.2%vs last month
Website Sessions
👥
12,490
↑ 31.7%vs last month
Conv. Rate
🎯
4.2%
↓ 0.3%vs last month
Revenue by Channel
Organic vs Paid · Last 6 months
Export ↗
$30k$20k$10k$0
Organic
Paid
Traffic Sources
This month
Details
Organic Search
38%4,746
Meta Ads
29%3,622
Direct
18%2,248
Email
10%1,249
Other
5%625
Active Campaigns
AI-optimised · Updated 2 hours ago
View All
Campaign Status Spend Revenue ROAS Trend
NovaNest — Spring Launch
📱Meta Ads
 Live $1,240 $7,820 6.3× ↑ 12%
Brand Awareness — Q1
🔍Google Ads
 Live $980 $4,115 4.2× ↑ 7%
Retargeting — Cart Abandon
📱Meta Ads
 Live $620 $5,240 8.5× ↑ 22%
Competitor Keywords
🔍Google Ads
 In Review $410 $1,180 2.9× ↓ 4%
🤖 AI Insights
3 new recommendations
View All
🚀
Retargeting ROAS up 22%
Cart abandonment campaign is performing above target. AI recommends increasing daily budget by $150.
Apply Budget Increase →
⚠️
Competitor Keywords underperforming
2.9× ROAS is below your 3.5× target. AI has paused 3 low-performing ad groups for review.
Review Suggestions →
💡
Email open rate opportunity
Your Tuesday sends outperform Thursday by 34%. AI suggests shifting campaign schedule.
Update Schedule →
Monthly Goals
March 2025 targets
Monthly Revenue
$24,810 / $30,000
82.7%
On track
New Customers
184 / 250
73.6%
Needs attention
Email Subscribers
2,840 / 3,000
94.7%
Almost there!
Overall ROAS Target
5.8× / 5.0× target
✓ Exceeded
Great work
Top Pages
By sessions this month
Analytics ↗
#1
/ (Homepage)
4,210 sessions · 2:14 avg
#2
/products/spring-collection
2,840 sessions · 3:42 avg
#3
/checkout
1,920 sessions · 4:10 avg
#4
/about
1,340 sessions · 1:52 avg
#5
/blog/style-guide-2025
890 sessions · 5:08 avg
AI Health Score
Powered by SparkFlow Engine
82
/ 100
91
SEO
78
Paid Ads
86
Email
74
Social
Your Reports
📊
March 2025 Performance Report
Generated Mar 15, 2025 · AI-powered · 12 pages
→
🤖
AI Brand Audit — NovaNest
Generated Feb 28, 2025 · Competitor analysis included
→
🔍
SEO Opportunity Report
Generated Mar 10, 2025 · 14 keyword opportunities
→
✉️
Email Campaign Analysis
Generated Mar 12, 2025 · 6 flow improvements suggested
→
Recent AI Activity
Automated actions in the last 24 hours
View Log
⚡
Budget reallocated — Meta Retargeting
AI increased daily budget from $18 to $24 after detecting strong ROAS signal in evening traffic.
2h ago
🔍
3 underperforming ad groups paused
Competitor keyword campaign had 3 groups below 2.0× ROAS threshold. Paused and flagged for review.
5h ago
📝
5 new ad copy variants generated
AI created fresh creative variations for Spring Launch campaign using top-performing messaging patterns.
9h ago
✉️
Email send-time optimised
AI detected Tuesday 9am outperforms Thursday 3pm by 34% open rate. Next campaign rescheduled.
14h ago
📊
Weekly performance report generated
Full AI analysis complete. Revenue up 18.4%, ROAS target exceeded. Report available in your downloads.
1d ago